FROM THE FOUNDER OF AUSTRALIA’S LARGEST ONLINE CHEESE RETAILER

DISCOVER THE QUICKEST WAY TO HITTING THE

BIG SHELVES, SLASH COSTS AND INCREASE

PRODUCTION WITHOUT CUTTING PROFITS

EVEN IF YOU’RE JUST A STARTUP

Watch The quick Video Below to learn the secret to taking your cherished

culinary venture from a local favorite to a nationwide sensation.

Make sure your sound is turned on...

FROM THE FOUNDER OF AUSTRALIA’S

LARGEST ONLINE CHEESE RETAILER

DISCOVER THE QUICKEST WAY TO HITTING THE BIG SHELVES, SLASH COSTS AND INCREASE PRODUCTION WITHOUT CUTTING PROFITS EVEN IF YOU’RE JUST A STARTUP

Watch The quick Video Below to learn the secret to taking your cherished culinary venture from a local favorite to

a nationwide sensation.

Make sure your sound is turned on...

THE FOOD BUSINESS GROWTH EXPERT, SAM PENNY

With years of experience building successful artisan ventures and helping countless others thrive, I am a passionate advocate for the unique value of artisan products.

From running Cheese Therapy (Australia's largest online artisan cheese retailer) to medical devices, my diverse background and extensive education, including an MBA and attending from MIT's Sloan School of Business, have equipped me with the knowledge and expertise to guide businesses towards the best success they can achieve.

MY APPROACH IS ANYTHING BUT CONVENTIONAL.

My journey in small business has been a rollercoaster of challenges and triumphs, from swimming the English Channel to delivering a TEDx talk on supporting small artisan producers. My mantra, "If you ain't the lead dog, the scenery never changes," reflects my adventurous spirit and commitment to pushing boundaries.

Through personalized guidance and unwavering support, I am dedicated to helping you turn your passion into a thriving business. Whether you're just starting out or looking to take your artisan venture to the next level, you’re in the right place

THE FOOD BUSINESS GROWTH EXPERT, SAM PENNY

With years of experience building successful artisan ventures and helping countless others thrive, I am a passionate advocate for the unique value of artisan products.

From running Cheese Therapy (Australia's largest online artisan cheese retailer) to medical devices, my diverse background and extensive education, including an MBA and attending from MIT's Sloan School of Business, have equipped me with the knowledge and expertise to guide businesses towards the best success they can achieve.

MY APPROACH IS ANYTHING BUT CONVENTIONAL.

My journey in small business has been a rollercoaster of challenges and triumphs, from swimming the English Channel to delivering a TEDx talk on supporting small artisan producers. My mantra, "If you ain't the lead dog, the scenery never changes," reflects my adventurous spirit and commitment to pushing boundaries.

Through personalized guidance and unwavering support, I am dedicated to helping you turn your passion into a thriving business. Whether you're just starting out or looking to take your artisan venture to the next level, you’re in the right place

Why Do You Think 80% of Food Startups

Fail At making It Past The First Year

Do you believe it's because of the tight profit margins and steep production costs that make it incredibly challenging to compete with larger brands and their pricing strategies?

Or do you suspect it's simply because there isn't a large enough market demand for their unique product offerings?

Perhaps you think it's solely due to the lack of resources and funding, hindering their ability to scale up and rampup production?

Right..?!

Let me tell you that it is

NONE OF THOSE REASONS...

How do I know? Because I've spent over 25 years launching products, brands, and entire businesses.

With over 8 years dedicated to the food industry,

I've built Australia’s largest online cheese retailer and my own successful cheese brand in a remarkably short period.

So, it's safe to say, I understand what it takes to get your product onto the big shelves.

Throughout my extensive experience, I've discovered that the primary reason businesses falter isn't typically due to competition, operational costs, or funding shortages...

It's often a matter of LACKING THE NECESSARY SKILLS AND KNOWLEDGE to navigate the complexities of running a food business. Making critical decisions and strategizing for growth can be daunting without the right guidance.

But here's the twist – it's not just about knowledge..

It's about having access to the proven strategies that have propelled businesses like mine to success.

Attempting to navigate these challenges alone can be a costly gamble, putting your entire business at risk.

UNLESS...

Someone shows you the exact steps to success.

Someone who's been in the trenches, made mistakes, and knows how to elevate your specialty products into the mainstream

.

And that's where The Food Business Builder Program comes in.

Why Do You Think 80% of Food Startups

Fail At making It Past The First Year

Do you believe it's because of the tight profit margins and steep production costs that make it incredibly challenging to compete with larger brands and their pricing strategies?

Or do you suspect it's simply because there isn't a large enough market demand for their unique product offerings?

Perhaps you think it's solely due to the lack of resources and funding, hindering their ability to scale up and rampup production?

Right..?!

Let me tell you that it is NONE OF THOSE REASONS...

How do I know? Because I've spent over 25 years launching products, brands, and entire businesses.

With over 8 years dedicated to the food industry,

I've built Australia’s largest online cheese retailer and my own successful cheese brand in a remarkably short period.

So, it's safe to say, I understand what it takes to get your product onto the big shelves.

Throughout my extensive experience, I've discovered that the primary reason businesses falter isn't typically due to competition, operational costs, or funding shortages...

It's often a matter of LACKING THE NECESSARY SKILLS AND KNOWLEDGE to navigate the complexities of running a food business. Making critical decisions and strategizing for growth can be daunting without the right guidance.

But here's the twist – it's not just about knowledge..

It's about having access to the proven strategies that have propelled businesses like mine to success.

Attempting to navigate these challenges alone can be a costly gamble, putting your entire business at risk.

UNLESS...

Someone shows you the exact steps to success.

Someone who's been in the trenches, made mistakes, and knows how to elevate your specialty products into the mainstream

.

And that's where The Food Business Builder Program comes in.

Having A Product Is Not Enough You Need

A Blueprint

Having a great product is just the beginning.

To truly make your mark in the food industry, you need a solid blueprint for success.

Introducing...

THE FOOD BUSINESS BUILDER


a comprehensive system meticulously crafted to guide you and your business towards becoming a nationwide sensation. It's your roadmap to navigating the intricate pathways of launching and growing your food business, from product development to marketing, and ultimately, to success.

But what sets this program apart?

Most programs offer fads or untested generic strategies and tell you “Have at it”, and even breadcrumbing you into paying more for the same stuff.

We don’t do that!

Our program is built on proven methods and real-world experience, honed over years of trial and error in the competitive food landscape that I have personally gathered!

With THE FOOD BUSINESS BUILDER

, you'll gain access to invaluable 1:1 over-the-shoulder expert guidance directly from me. From fine-tuning your product to mastering the art of effective marketing, we've got you covered every step of the way.

Having A Product Is Not Enough You Need

A Blueprint

Having a great product is just the beginning.

To truly make your mark in the food industry, you need a solid blueprint for success.

Introducing...

THE FOOD BUSINESS BUILDER


a comprehensive system meticulously crafted to guide you and your business towards becoming a nationwide sensation. It's your roadmap to navigating the intricate pathways of launching and growing your food business, from product development to marketing, and ultimately, to success.

But what sets this program apart?

Most programs offer fads or untested generic strategies and tell you “Have at it”, and even breadcrumbing you into paying more for the same stuff.

We don’t do that!

Our program is built on proven methods and real-world experience, honed over years of trial and error in the competitive food landscape that I have personally gathered!

With THE FOOD BUSINESS BUILDER

, you'll gain access to invaluable 1:1 over-the-shoulder expert guidance directly from me. From fine-tuning your product to mastering the art of effective marketing, we've got you covered every step of the way.

Do You Or Your Business Struggle With Any Of The Following Aspects ?

  • Budget Constraints: Struggling to manage limited financial resources effectively.

  • Competitive Landscape: Facing stiff competition from established brands and saturating markets.

  • Shelf Placement Struggles: Difficulty securing shelf space and visibility in retail stores.

  • Cost of Production: Dealing with high production costs and maintaining profitability.

  • Scaling Up: Managing the complexities of expanding production while ensuring consistent product quality

  • Regulatory Compliance:

    Navigating FDA requirements and ensuring adherence to food safety standards.

  • Distribution Complexity: Establishing relationships with distributors and managing distribution channels effectively.tively.

  • Co-Packing Challenges: Selecting the right co-packer and managing co-packing arrangements.

  • Brand Differentiation: Developing a strong brand identity and differentiating products in the market.

  • Growth Stagnation: Feeling stuck and in need of strategies to reignite business growth.

  • Wholesale Access: Gaining access to wholesale channels and building relationships with retailers.

  • Business Planning: Developing comprehensive business plans to guide business operations and growth.

  • Target Market Identification:

    Understanding and reaching target customer segments effectively.

  • Marketing Execution:

    Implementing impactful marketing strategies to attract customers and drive sales.

  • Packaging Design:

    Creating visually appealing and functional packaging solutions.

  • Sales Strategy:

    Developing effective sales strategies for both wholesale and retail channels.

  • UPC Code Acquisition:

    Obtaining UPC codes and understanding their importance for product identification.

If you’ve found at least some of the above challenges relatable to yours or your

business’ current state then I really want us to have a talk,

I believe I could definitely help.

Do You Or Your Business Struggle With Any Of The Following Aspects ?

  • Budget Constraints: Struggling to manage limited financial resources effectively.

  • Competitive Landscape: Facing stiff competition from established brands and saturating markets.

  • Shelf Placement Struggles: Difficulty securing shelf space and visibility in retail stores.

  • Cost of Production: Dealing with high production costs and maintaining profitability.

  • Scaling Up: Managing the complexities of expanding production while ensuring consistent product quality

  • Regulatory Compliance:

    Navigating FDA requirements and ensuring adherence to food safety standards.

  • Distribution Complexity: Establishing relationships with distributors and managing distribution channels effectively.tively.

  • Co-Packing Challenges: Selecting the right co-packer and managing co-packing arrangements.

  • Brand Differentiation: Developing a strong brand identity and differentiating products in the market.

  • Growth Stagnation: Feeling stuck and in need of strategies to reignite business growth.

  • Wholesale Access: Gaining access to wholesale channels and building relationships with retailers.

  • Business Planning: Developing comprehensive business plans to guide business operations and growth.

  • Target Market Identification:

    Understanding and reaching target customer segments effectively.

  • Marketing Execution:

    Implementing impactful marketing strategies to attract customers and drive sales.

  • Packaging Design:

    Creating visually appealing and functional packaging solutions.

  • Sales Strategy:

    Developing effective sales strategies for both wholesale and retail channels.

  • Equipment Acquisition:

    Selecting the right equipment to optimize production processes.

  • UPC Code Acquisition:

    Obtaining UPC codes and understanding their importance for product identification.

If you’ve found at least some of the above challenges relatable to yours or your

business’ current state then I really want us to have a talk,

I believe I could definitely help.

LIMITED SPOTS OFFER

GET FREE ACCESS TO A STEP-BY-STEP 4-WEEKS COURSE ON SUCCESSFULLY LAUNCHING YOUR ARTISAN FOOD BUSINESS

BY BOOKING YOUR FREE DEMO TODAY!

By reserving your free demo below, you'll instantly unlock one of our most coveted resources: a comprehensive 4-week course titled "Unlocking the Secrets of Your Artisan Business.

In this exclusive training, you'll gain access to over 27 lessons, each meticulously designed to equip you with the knowledge and tools necessary to identify your business's core values and ensure a successful launch, setting your products up for long-term growth.

Inside The Course, You'll Discover...

  • The significance of core values in your business journey

  • Insights from other successful Artisan Businesses with strong values

  • Crafting a compelling vision statement for your brand

  • Developing an engaging brand story that resonates with your audience

  • Strategies for building a robust online presence to amplify your brand's reach

  • Making value-based decisions that align with your business ethos

  • Techniques for measuring and monitoring your impact on your target market

And a lot of other topics you can get yourself and your team

to learn more of RIGHT NOW!

LIMITED SPOTS OFFER

GET FREE ACCESS TO A
STEP-BY-STEP 4-WEEKS COURSE ON

SUCCESSFULLY LAUNCHING YOUR ARTISAN FOOD BUSINESS

BY BOOKING YOUR FREE DEMO TODAY!

By reserving your free demo below, you'll instantly unlock one of our most coveted resources: a comprehensive 4-week course titled "Unlocking the Secrets of Your Artisan Business."

In this exclusive training, you'll gain access to over 27 lessons, each meticulously designed to equip you with the knowledge and tools necessary to identify your business's core values and ensure a successful launch, setting your products up for long-term growth.

Inside The Course, You'll Discover...

  • The significance of core values in your business journey

  • Insights from other successful Artisan Businesses with strong values

  • Crafting a compelling vision statement for your brand

  • Developing an engaging brand story that resonates with your audience

  • Strategies for building a robust online presence to amplify your brand's reach

  • Making value-based decisions that align with your business ethos

  • Techniques for measuring and monitoring your impact on your target market

And a lot of other topics you can get yourself and your team to learn more of RIGHT NOW!

The Food Business Builder Program Is For You If...

01

You're actively seeking ways to grow and expand your presence in the food industry.

02

You're committed to implementing new strategies and techniques to enhance your business operations.

03

You're open to receiving personalized guidance and support tailored to your specific business needs.

04

You understand the importance of staying informed about industry trends and best practices.

05

You're willing to invest resources, both time and capital, into the development and growth of your business.

06

You're passionate about delivering high-quality products or services to your customers.

07

You're driven by a desire to innovate and differentiate your business in a competitive market.

08

You're ready to overcome challenges and adapt to changing market conditions.

09

You're focused on building a sustainable and profitable business for the long term.

10

You're committed to upholding ethical standards and values in your business practices.

If you've found at least some of the challenges mentioned above to resonate with your own experiences, then this offer is truly something you can benefit from, GUARANTEED!

The Food Business Builder Program Is Not For You If...

01

You're not willing to invest time and effort into implementing new strategies and techniques.

02

You're resistant to change and unwilling to adapt to evolving market trends.

03

You're looking for a quick fix or overnight success without putting in the necessary work.

04

You're not committed to upholding ethical standards and values in your business practices.

05

You're not open to receiving guidance and support from industry experts and mentors.

06

You're not actively seeking ways to innovate and differentiate your business in a competitive market.

07

You're not willing to invest resources, both time and capital, into the development and growth of your business.

08

You're not passionate about delivering high-quality products or services to your customers.

09

You're not interested in building a sustainable and profitable business for the long term.

10

You're not receptive to feedback or constructive criticism aimed at improving your business practices.

The Food Business Builder Program Is For You If...

01

You're actively seeking ways to grow and expand your presence in the food industry.

02

You're committed to implementing new strategies and techniques to enhance your business operations.

03

You're open to receiving personalized guidance and support tailored to your specific business needs.

04

You understand the importance of staying informed about industry trends and best practices.

05

You're willing to invest resources, both time and capital, into the development and growth of your business.

06

You're passionate about delivering high-quality products or services to your customers.

07

You're driven by a desire to innovate and differentiate your business in a competitive market.

08

You're ready to overcome challenges and adapt to changing market conditions.

09

You're focused on building a sustainable and profitable business for the long term.

10

You're committed to upholding ethical standards and values in your business practices.

If you've found at least some of the challenges mentioned above to resonate with your own experiences, then this offer is truly something you can benefit from, GUARANTEED!

The Food Business Builder Program Is Not For You If...

01

You're not willing to invest time and effort into implementing new strategies and techniques.

02

You're resistant to change and unwilling to adapt to evolving market trends.

03

You're looking for a quick fix or overnight success without putting in the necessary work.

04

You're not committed to upholding ethical standards and values in your business practices.

05

You're not open to receiving guidance and support from industry experts and mentors.

06

You're not actively seeking ways to innovate and differentiate your business in a competitive market.

07

You're not willing to invest resources, both time and capital, into the development and growth of your business.

08

You're not passionate about delivering high-quality products or services to your customers.

09

You're not interested in building a sustainable and profitable business for the long term.

10

You're not receptive to feedback or constructive criticism aimed at improving your business practices.

Don’t Just Take My Word For It

(Read What Foodpreneurs Are Saying)

Join These Foodpreneurs And Let's Get Your Business Onto The Level It Deserves

Don’t Just Take My Word For It

(Read What Foodpreneurs Are Saying)

Join These Foodpreneurs And Let's Get Your Business Onto The Level It Deserves

Most will give you more fluff than

substance, we don’t do that

This isn't your ordinary consultation or sales pitch.

It's a rapid-fire opportunity to identifythe true hurdles your food business is encountering

and receive actionable advice on how to tackle them immediately.

By the end of our session, you'll have two choices:

  • Implement the insights and strategies I provide independently to overcome your business challenges.

  • Or choose to have me take your hand and show how to get your business to shelf dominance, and become a nationwide sensation.

Most will give you more fluff than

substance, we don’t do that

This isn't your ordinary consultation or sales pitch.

It's a rapid-fire opportunity to identifythe true hurdles your food business is encountering

and receive actionable advice on how to tackle them immediately.

By the end of our session, you'll have two choices:

  • Implement the insights and strategies I provide independently to overcome your business challenges.

  • Or choose to have me take your hand and show how to get your business to shelf dominance, and become a nationwide sensation.


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